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SUNRISE, FL – July 19 2016 Jazwares, a leader in the toy and entertainment marketplace, will begin an exciting rebrand of its recent acquisition, First Act. Alongside the launch of a newly designed line, First Act will introduce beautifully crafted musical instruments perfectly sized for younger musicians will be in stores for kids to Rock Out in style!


Only a year after Jazwares acquired First Act, the musical instruments will reveal new vibrant packaging, new apps, educational programs and partnerships with YouTube celebrities like The Ukulele Teacher, Taylor George, Andy Foy and many more. Along with this new rebranding effort, First Act also announces the new website where you can check the new line for early musicians to “Tune Up for School!”. First Act will also release educational materials through the new program “Learn & Play” and host 2 social media contests “Get Up & Play Band” and “60 Day I can learn music” challenge.


"We are excited to leverage Jazwares’ world-wide operations to expand First Act’s global presence,” said Laura Zebersky, CCO, Jazwares.  “This rebrand and all the supporting materials and social media engagement reinforces the First Act core value of nurturing the development of young musicians.”


First Act is the premier designer, marketer and supplier of musical products, instruments and accessories for children and young adults. The music begins with its main product line, featuring acoustic and electric instruments with accompanying accessories. Its Discovery line for kids includes guitars, keyboards, ukuleles and more instruments, available in various colourful designs.


First Act’s core value is to make music accessible to every kid, tween and teenager in the world! The musical instruments have pro features at affordable cost.   The line is authentic, easy to play and fun! First Act products are available at Toys “R” Us, Wal-Mart, Amazon, Target and other retailers across the United States.


Check out the New First Act musical instruments at  www.firstact.com and Join the Music Craze! #MusicMatters

About Jazwares:

With its focus on creativity, innovation and quality, Jazwares has established itself as a well-respected leader in the licensed products industry. Delivering diverse lines of toys and consumer electronics, the company's products feature some of the best entertainment properties in the world. Today, through the expertise of its product development team, Jazwares continues to offer a wide array of merchandise at major retailers globally. Jazwares' portfolio includes: Minecraft™, Animal Jam™, Peppa Pig™, Ben & Holly™, First Act™, Chuck & Friends™, Hey Duggee™, Chuggington™, Molang™ and Dino Train™, among others. Jazwares' goal is to invent toys and related products that are new to the marketplace, featuring the brands kids want at affordable prices. For more information about Jazwares, please visit www.jazwares.com.


For more information, please contact:

Media contact: ChizComm Ltd. | www.chizcomm.com on behalf of Jazwares LLC
Aidan Djabarov | 416.551.0822 x 343 | aidan@chizcomm.com